A survey conducted among hundreds of leaders in the healthcare, financial services, and public sector industries reveals patients, members, constituents, and customers place heavy emphasis on positive, personalized experiences.

• 9 in 10 leaders say siloed identity data significantly impacts their ability to deliver personalized, positive experiences.
• 4 in 10 leaders report that less than half of their customer data is unified, trusted, and accessible.
• 6 in 10 leaders across industries report regularly losing customers due to poor experiences.

Digital transformation has brought challenges, but it also brings opportunities. Modern master data management (MDM) solutions offer the necessary identity foundation to drive better outcomes, improve experiences, and increase retention. 

Download the Identity Intelligence Imperative Report to see how leaders across industries are closing the experience gap and why trusted identity is the key to getting it right.